A & W Canada, the second largest burger chain in the country, has been promoting its hamburgers as containing ‘better beef’.
“We were hoping that we’d be able to deliver on the product that most of our customers were asking about, which is beef without any added hormones or steroids,” said Susan Senecal, chief marketing officer of A & W Food Services of Canada.
Senecal said A & W will also buy from producers who use antibiotics only for therapeutic purposes, and whose animals are free of additives and preservatives.
Not surprisingly, this has ranchers up in arms. Rick Smith, executive director of Alberta Beef Producers responds “We don’t think it’s better beef. We think it’s beef from cattle that are raised differently than the vast majority of cattle in Canada and the United States.” (same source)
Regardless of where you stand on this beefy debate, you might be interested in another A & W product that has received less attention: coffee. A & W serves 100% Rainforest Alliance Certified coffee, a big, two-thumbs-up winner! The green frog seal of Rainforest Alliance is on every cup and the text reads:
At A & W, we are passionate about quality. That’s why we serve 100% Arabica coffee.
We are also committed to socially and environmentally sustainable practices. That’s why 100% of A & W coffee is sourced from Rainforest Alliance Certified farms.
So on this, International Coffee Day, here’s a shout-out to A & W. Thanks for offering consumers an environmentally-friendly coffee choice! For more information about the Rainforest Alliance, follow this link.